Pay-per-click & search engine marketing are the single fastest way to drive traffic and in turn generate sales & exposure for your site.
A campaign of pay-per-click (PPC) ads will run on google, msn, yahoo etc. A key component involves selecting targeted keywords that you will bid on. We will ask you for words that you feel your customers may be looking for or that you would use to describe your business. Then we research your industry and a variety of factors, combine the results with your suggested terms then go back and do more research. Seriously. The expression "knowledge is power" has never been more true.
Once all this effort is distilled into a set of online ads which potential customer will click on you pay between $0.05 and up to $15 or more. The good news is that depending on how much you want to spend and how well your site is designed around those words, you will be on the first page. Of course, it costs more to be at the top of google paid ads, above the natural searches, and the first few positions on the right side cost more.
We have had great results in our own campaigns. We have bid on words and positions that we saw running for $5 and $10 each and through careful strategies and keyword placement in our site and the wording of our ads, have gotten the price down to less than $0.15 per click for the same word!
It does take work to get it there and we constantly monitor your campaign because they are always changing the price. Your ad runs and a number of other variables, so you have to stay on top of it. We have heard horror stories of people setting up accounts wrong and after a week of not monitoring their ads, they owe google $5,000 or even more!!! Ouch!
Search Engine Marketing and Search Engine Optimization are synergistic and benefit each other. When deployed together in an online marketing campaign they offer extraordinary results unrivaled by other marketing options.
One thing to keep in mind is that for highly contested and broad / general terms like "cars" companies spend tens of thousands of $$$ to attempt to get a page 1 ranking. That's not to mention the $5000/ month pay per click marketing campaign. Bar none, SEO and ppc are the most cost effective advertising and marketing tools available. The ROI for SEO & PPC is un matched and traditional advertising companies are running scared. They cannot compete.